SUPERMARKET LOCATION RESEARCH

DJL Research In The News

David J. Livingston is a panelist for the Retail Wire Brain Trust and his comments are published frequently.

He is an authority on the supermarket industry who is often quoted in the business press.

News articles for May–November 2003

 

Fresh Brands CEO exits after earnings revision
Supermarket News, November 24, 2003
David Livingston, a Pewaukee, Wis.-based retail consultant, said Fresh Brands' franchisees, which operate under the Piggly Wiggly and Dick's Supermarkets banners, have been hurt by a deluge of Wal-Mart supercenter openings, with more on their way. Livingston noted that Roundy's, which is also based in Pewaukee, is expected to open five stores in Fresh Brands' operating area in the next year.

Livingston commented, "Fresh Brands is still No. 1 when it comes to servicing the small, one-store rural communities. They can still grow sales in those markets by continually expanding and replacing those stores, along with adding fuel and pharmacy to their offerings. However, this may not be enough to offset the multiple openings by Roundy's and Wal-Mart."

Dominick's labor strife to test new chief; Union leaders firm in resolve to fight cutbacks
Chicago Tribune, November 5, 2003
"My concern for the labor is the dropping sales, which are falling at a rate of about 12 percent a year" at Dominick's, said David Livingston, founder of DJL Research, a retail market research company. "When you're losing sales, you have to be worried about losing jobs."

"Stealth Depression In Inner City"
Inside View: WMVS TV, Milwaukee, broadcast on October 31, 2003, 12:30 a.m. and November 2, 2003, 10:30 a.m.
David Livingston was a guest on this public televison program discussing changes in the Milwaukee grocery store market.

Cub bears down on the market
Pioneer Press, St. Paul, October 19, 2003
"I think Cub Foods will stay on the top because they have such a large lead over'' other competitors, said David Livingston, a Milwaukee retail food analyst familiar with the Twin Cities market.

In groceries, bigger must strive to be better
JSOnline, Milwaukee, October 18, 2003
Livingston said Pick 'n Save's market share increased from around 48% to an estimated 53% after Kohl's closed its 23 stores in August, and former Kohl's customers went elsewhere to buy groceries. He said Pick 'n Save's market share will likely rise to around 60% once Roundy's reopens the seven former Kohl's stores early next year.

Racine gets upscale grocery store
JSOnline, Milwaukee, October 12, 2003
Drawing wealthier shoppers from other areas will likely be difficult, [Livingston] said.

Pick 'n Save to open in 7 Kohl's locations
JSOnline, Milwaukee, October 8, 2003
With the seven additional stores, Pick 'n Save could see its market share rise to around 60%, Livingston said. That would give Pick 'n Save one of the highest concentrations of local market share among supermarket operators in the United States, he said.

Big deals dead; Kohl's pursues piecemeal sales
The Business Journal, Milwaukee, September 29, 2003
David Livingston, president of DJL Research, a Pewaukee grocery store research firm, said ..."It would have been tough for one chain to buy all of the stores because they would have been close to some of their existing stores."

With Kohl's gone, Milwaukee market could heat up
Supermarket News, September 22, 3003
The largest beneficiary of Kohl's departure is Milwaukee's largest chain, Roundy's, Pewaukee, Wis., according to David Livingston, a Pewaukee-based retail consultant. Livingston said he estimates that Roundy's, which operates 42 stores in the metro area, had 48.2% of the market as of last March and has gained about half of Kohl's 9.5% share in the last month, giving it a 53.3% share now.

Achieving a market share above 50% is "an extremely rare thing to happen," noted Livingston, "and it always invites competition."

Empty shelves, empty feeling
JSOnline, Milwaukee, September 15, 2003
"It feels like there's no competition because Pick 'n Save is so much larger and does so much more volume than its competitors," says David Livingston, who operates DJL Research, a Pewaukee-based supermarket consulting firm.

Dollars & Sense: Rainbow redux
Star Tribune, Minneapolis, August 28, 2003
"Under Roundy's ownership, the 'new' Rainbow stores have lower prices and a cleaner, neater appearance. But will shoppers who deserted them during the transition return?" David Livingston comments on the company's outlook.

Supervalu buy could aid Wisconsin independents
Supermarket News, August 18, 2003
Currently, Supervalu "really doesn't have much of a presence to speak of" in Wisconsin, said David Livingston, a Pewaukee, Wis.-based supermarket consultant. According to the company, it operates 11 corporate Cub Foods stores in the state--one of which is in the process of being sold to Fresh Brands, Sheboygan, Wis., and another is scheduled to be closed soon--along with 17 of its limited-assortment Save-A-Lot stores and one unit in its Deal$-Nothing More Than a Dollar chain.

Wholesaler to buy Sentry name
JSOnline, Milwaukee, August 11, 2003
Several Kohl's stores could be converted to Sentry supermarkets, Livingston said. The smaller, older Kohl's stores could be converted to Save-A-Lot stores, a limited assortment grocery chain owned and franchised by Super Valu, he said.

Deal in works for Kohl's Food Stores
JSOnline, Milwaukee, July 31, 2003
"The longer you keep your stores closed, the more time you give your customers an opportunity to shop elsewhere," said David Livingston, who runs DJL Research, a Pewaukee supermarket location consulting firm.

No tax money for Lake Express
Opinion: Guest Comment—The Business Journal, Milwaukee, June 30, 2003
"If I can ferry round trip to and from Muskegon in two hours per sailing and it will cost me only $58, then I would consider using this mode of transportation. If it's going to cost $150 or more, then I'm taking the plane and probably so will everyone else."

Kohl's Food Stores closing in August
JSOnline, Milwaukee, June 14, 2003
Jewel-Osco...could buy 10 or 12 Kohl's stores that don't overlap with existing Jewel-Osco locations, Livingston said. "That would push them up to 20 percent" market share, he said. "That would be a decent Number 2 position."

Roundy's move is insult to its employees
Opinion: Letters—The Business Journal, Milwaukee, May 12, 2003
Milwaukee wins, but the employees lose when Roundy's relocates its offices to downtown Milwaukee.

Trying to bag Twin Cities: Roundy's entering market, buying 30 Rainbow stores
JSOnline, Milwaukee, May 5, 2003
Industry analysts differ on whether this recent acquisition will impact a possible Roundy's bid for Dominick's... Another analyst, however, cautioned against assuming that the Rainbow purchase might affect a possible bid. "I would guess those are separate events," said Charles Cerankosky, of Cleveland-based McDonald Investments. Supermarket industry consultant David Livingston put it more strongly. "If they can do this, they can do Dominick's," the Pewaukee-based consultant said.

Member,
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“Most analysts will evaluate the competition using either a microscope or telescope. I use a proctoscope.”

— David J. Livingston